The Lebanon Hub:
A Strategic Gateway for Italian Enterprises in Beirut

Strengths of Lebanon as a Regional Hub

• Strategic Location: Positioned as a central hub for business across the MENA region.
• Financial Accessibility: Streamlined access to diverse financial tools and resources.
• Tax Efficiency: Attractive tax planning and favorable fiscal policies.
• Established Networks: Strong connections within both public and private sectors throughout the MENA region.

Lebanon and the MENA Market

• Proximity: A mere 3.5-hour flight from Milan and Rome.
• Demographics: A population of 4 million, with a robust commercial and financial legacy since the 1950s.
• Strong Italian Ties: Long-standing relationships with Italy, supported by a global Lebanese diaspora of over 16 million, many in key financial sectors.
• Leadership Presence: Prominent Lebanese professionals hold significant roles in public and private organizations across the MENA region.

Lebanon Hub: Location and Facilities

• Workspace: The Lebanon Hub spans 2,000 sqm within a strategic building owned by Assoimprese MENA, conveniently located near the U.S. Embassy in Beirut.
• Versatile Facilities: Ideal for Italian businesses as a start-up space, showroom, or shared office environment.

Comprehensive Services

• Commercial Representation: Designated office spaces for business operations.
• Exhibition Facilities: Dedicated areas to showcase products and services.
• Shared Office Solutions: Collaborative workspaces tailored for professionals.
• Centralized Support Services: Including secretarial tasks, translation, web design, and e-commerce solutions catering to the MENA market.

Target Industries

• Agricultural Products
• Beauty and Wellness
• Biomedical and Hospital Technologies
• Construction and Infrastructure
• Design and Fashion
• Electronics and ICT
• Entertainment and Media
• Food and Beverage
• Furniture and Outdoor Products
• Education and Training
• Pharmaceuticals
• Renewable Energy and Waste Management
• Culinary Arts and Restaurant Management
• Sports and Leisure

Competitive Advantages

• Hands-On Expertise: Deep experience in commercial, industrial, and service sectors within Italy.
• Government Relations: Strong connections with MENA governments, facilitating collaborations.
• Reliable Partnerships: Well-established networks within the MENA business community.
• Agility and Flexibility: Swift access to professional resources for contracts, finance, and tax planning.

Core Activities

• International Lobbying: Advocacy and representation within the MENA region.
• Market Analysis: Partner identification, research, and matchmaking.
• Business Development: Strategies to expand market presence.
• Wholesale and Retail Services
• E-commerce and Distribution: Integrated logistics solutions.
• Event Management: Planning and executing impactful business events.

Utilizing the Lebanon Hub

• Membership Options: Flexible fee structures for accessing and utilizing the Hub’s services.
• Start-Up Packages: Cost-effective solutions for new ventures.
• On-Demand Services: Tailored professional support as needed.
• Performance-Based Fees: Success-linked incentives for achieved business outcomes.